LA Festival Of Female Vocalists — The Identity Of A Fictional Festival By Dolores Oliver

Dolores Oliver from Sydney (born and educated in Argentina) shows us different and impressive lovely works for a fictional festival.

“The challenge started thinking the name of the festival which came from the Spanish feminine definite article “la” which also means the musical note. Some inspiring words were: youth, freshness, dynamism and sensitivity. Besides femininity, the concept of the festival was to seek closeness with the artists, ignoring the gap between artist and spectator. The singer’s voice was thought as part of the singers, the voice as an extension of themselves. Having the concept clear, we developed graphic resources that shows the spirit of the festival as something friendly and fresh.”

All images © by Dolores Oliver